How does in-app analytics work? How is attribution measured?
With the help of the 'Analytics' page inside the app, stores can measure the performance of each funnel and identify where their sales are coming from. Refer to the attached screenshot for visual guidance on locating the Analytics section under Monk
This document serves as a comprehensive guide to understand Monk's analytics. Discover detailed metrics such as revenue increase, views, and conversions, alongside various filter options for deeper insights.
When you navigate to Analytics, you'll find a dashboard divided into three main sections:
Global
Offer Type
Funnel Specific
This section provides an app-level overview which includes all all active, disabled and deleted funnels (deleted funnels are considered in the global view but not in the offer type or funnel specific sections). You can view this data for any specific time period or range of dates that you'd like.
Total Impact
In this section, you'll find three key metrics:
a. Offer views - the number of times your funnels have been viewed by website visitors, indicating the level of engagement with the offers (eg. if you use the app to setup a progress bar on your cart page, the widget will be displayed each time a customer visits the cart, counting it as 1 view each).
b. Orders involved - the number of orders that are influenced by the funnels you have set-up, helping you understand how effective they are at driving sales and calculate the share of your total orders the app has an impact on (eg. if you use the app to offer a free gift with purchase based on certain eligibility criteria, every order that is placed with the gift in it will be considered as 1).
c. Revenue increased - the total additional revenue generated as a result of the funnels, helping you measure the direct impact of the app on your bottom line (eg. if you've used the app to setup a post purchase upsell/cross sell and an order worth $100 is placed of which $20 worth of products were added from the upsell, then the revenue increase will be $20)
Consolidated Offer View
In this section, you'll find aggregated metrics from all your funnels:
a. Cross sell items bought - this metric is specific to the Cross Sell funnels only & indicates the number of additional products your customers have added and purchased from the 'cross sell' funnels (eg. if you've used the app to setup a cross sell at product page/cart/checkout/post purchase steps and an order with 10 items is placed of which 3 items were added from the cross sells/upsells then this will be 3)
b. Gifts availed - this metric is specific to the Free Gift & Cart Progress Bar funnels & represents the number of gifts claimed or redeemed by customers through the free gift funnels (eg. if you've used the app to setup a free gift auto add/selection where orders above $100 cart value get 3 free products then a customer who's placed an order worth $150 will get all the gifts and this will be 3)
c. Milestones achieved - this metric is specific to Cart Progress Bar only & indicates the number of milestones reached within the specified timeframe after the first view of the progress bar (eg. if you have configured 3 milestones in your cart progress bar at cart value $50, $100 and $150 and a customer with an intial cart value of $60 views the progress bar for the first time and proceeds to add more items to their cart increasing the value to $120 then the milestones achieved will be 1)
d. Bundles bought - this metric is specific to the Bundles Embedded & Bundles Popup funnels only & represents the total number of bundles purchased by customers within your specified timeframe (eg. if you've used the app to setup a bundle offer and a customer avails the entire bundle then this will be 1)
e. Shipping protection bought - this metric is specific to the Shipping Protection funnel & indicates the number of orders in which customers have availed shipping protection along with their order (eg. if you've used the app to setup a shipping protection funnel and a customer chooses to avail it as an add-on to their existing order then this will be 1)
f. Quantity upgrades - this metric is specific to the Quantity Discount (volume discount & group of products) funnels & indicates the additional number of items added by a customer to their order after viewing the quantity discount option on the product page (eg. if you've used the app to setup a volume discount funnel of 'buy 3 get 15% off' and a customer with already 1 item in cart, views the offers and proceeds to add 2 more items to avail the discount, then this will be 2)
g. Subscription upgrade - this metric is specific to the Subscription Upgrade funnels & indicates the number of orders where customers upgraded from a one-time purchase to a subscription purchase through the app's subscription upgrade widget in cart or checkout (eg. if you've used the app to setup a subscription upgrade funnel in cart and a customer with a one-time product in their cart clicks on widget to upgrade to it's subscription then this will be 1)
This section displays data of all the funnels of a specific offer type and you can use this to compare performance across various funnels of the same type. You can toggle between different offer types from the dropdown option as well as change the time range of the data you'd like to view.
The definition of each of the metrics in this section & the logic used to calcuate & attribute is the same as the ones in the Global analytics view detailed above.
In this section, you can access data for a specific funnel to view it's current status (active/inactive) & see product-level analytics, such as the number of times a particular product was added to an order via a cross sell or which free gift was availed from multiple options.
Example - the screenshot below is of a cart cross sell funnel 'Try Best Sellers' which displays a carousel of products inside the cart drawer. The data being displayed is of each specific product inside the widget and how many times it was viewed -> added to cart -> purchased in a specific time range. This data can be used to remove the low performing products from the cross sell and replace with it new ones to try and increase the conversion rate and AOV of the store.
If you wish to access information that isn't available on the Analytics page or have a specific data request please contact support via live chat or email (support@monkcommerce.com) & we'll share the required information via a CSV file.
This document serves as a comprehensive guide to understand Monk's analytics. Discover detailed metrics such as revenue increase, views, and conversions, alongside various filter options for deeper insights.
When you navigate to Analytics, you'll find a dashboard divided into three main sections:
Global
Offer Type
Funnel Specific
Global Analytics
This section provides an app-level overview which includes all all active, disabled and deleted funnels (deleted funnels are considered in the global view but not in the offer type or funnel specific sections). You can view this data for any specific time period or range of dates that you'd like.
Total Impact
In this section, you'll find three key metrics:
a. Offer views - the number of times your funnels have been viewed by website visitors, indicating the level of engagement with the offers (eg. if you use the app to setup a progress bar on your cart page, the widget will be displayed each time a customer visits the cart, counting it as 1 view each).
b. Orders involved - the number of orders that are influenced by the funnels you have set-up, helping you understand how effective they are at driving sales and calculate the share of your total orders the app has an impact on (eg. if you use the app to offer a free gift with purchase based on certain eligibility criteria, every order that is placed with the gift in it will be considered as 1).
c. Revenue increased - the total additional revenue generated as a result of the funnels, helping you measure the direct impact of the app on your bottom line (eg. if you've used the app to setup a post purchase upsell/cross sell and an order worth $100 is placed of which $20 worth of products were added from the upsell, then the revenue increase will be $20)
Consolidated Offer View
In this section, you'll find aggregated metrics from all your funnels:
a. Cross sell items bought - this metric is specific to the Cross Sell funnels only & indicates the number of additional products your customers have added and purchased from the 'cross sell' funnels (eg. if you've used the app to setup a cross sell at product page/cart/checkout/post purchase steps and an order with 10 items is placed of which 3 items were added from the cross sells/upsells then this will be 3)
b. Gifts availed - this metric is specific to the Free Gift & Cart Progress Bar funnels & represents the number of gifts claimed or redeemed by customers through the free gift funnels (eg. if you've used the app to setup a free gift auto add/selection where orders above $100 cart value get 3 free products then a customer who's placed an order worth $150 will get all the gifts and this will be 3)
c. Milestones achieved - this metric is specific to Cart Progress Bar only & indicates the number of milestones reached within the specified timeframe after the first view of the progress bar (eg. if you have configured 3 milestones in your cart progress bar at cart value $50, $100 and $150 and a customer with an intial cart value of $60 views the progress bar for the first time and proceeds to add more items to their cart increasing the value to $120 then the milestones achieved will be 1)
d. Bundles bought - this metric is specific to the Bundles Embedded & Bundles Popup funnels only & represents the total number of bundles purchased by customers within your specified timeframe (eg. if you've used the app to setup a bundle offer and a customer avails the entire bundle then this will be 1)
e. Shipping protection bought - this metric is specific to the Shipping Protection funnel & indicates the number of orders in which customers have availed shipping protection along with their order (eg. if you've used the app to setup a shipping protection funnel and a customer chooses to avail it as an add-on to their existing order then this will be 1)
f. Quantity upgrades - this metric is specific to the Quantity Discount (volume discount & group of products) funnels & indicates the additional number of items added by a customer to their order after viewing the quantity discount option on the product page (eg. if you've used the app to setup a volume discount funnel of 'buy 3 get 15% off' and a customer with already 1 item in cart, views the offers and proceeds to add 2 more items to avail the discount, then this will be 2)
g. Subscription upgrade - this metric is specific to the Subscription Upgrade funnels & indicates the number of orders where customers upgraded from a one-time purchase to a subscription purchase through the app's subscription upgrade widget in cart or checkout (eg. if you've used the app to setup a subscription upgrade funnel in cart and a customer with a one-time product in their cart clicks on widget to upgrade to it's subscription then this will be 1)
Offer Type Analytics
This section displays data of all the funnels of a specific offer type and you can use this to compare performance across various funnels of the same type. You can toggle between different offer types from the dropdown option as well as change the time range of the data you'd like to view.
The definition of each of the metrics in this section & the logic used to calcuate & attribute is the same as the ones in the Global analytics view detailed above.
Funnel Specific Analytics
In this section, you can access data for a specific funnel to view it's current status (active/inactive) & see product-level analytics, such as the number of times a particular product was added to an order via a cross sell or which free gift was availed from multiple options.
Example - the screenshot below is of a cart cross sell funnel 'Try Best Sellers' which displays a carousel of products inside the cart drawer. The data being displayed is of each specific product inside the widget and how many times it was viewed -> added to cart -> purchased in a specific time range. This data can be used to remove the low performing products from the cross sell and replace with it new ones to try and increase the conversion rate and AOV of the store.
If you wish to access information that isn't available on the Analytics page or have a specific data request please contact support via live chat or email (support@monkcommerce.com) & we'll share the required information via a CSV file.
Updated on: 12/07/2024